Ask Ana

Introducing "Ask Ana," a mobile app designed to empower users with comprehensive product information at their fingertips. As the designer for this project, my task was to create an intuitive and informative platform that allows users to scan barcodes of personal care and food products. Once scanned, the app provides detailed insights into the product's ingredients, health ratings, and nutritional information. Users can make informed decisions about their purchases with the help of Ana's ratings and recommendations. Additionally, the app facilitates product purchases by redirecting users to available third-party platforms.
Year
2023
Duration
1 months
Industry
Consumer Wellness
Platform
Mobile App

How Did the Project Start:

The journey with "Ask Ana" began with a thorough understanding of the target audience and their needs. Collaborating closely with the client, we identified a growing demand for transparency in product labeling and a desire among consumers to make healthier choices. This insight laid the foundation for the project's objectives and features.

Project Execution:

  1. Market Research and User Persona Development: Extensive research was conducted to analyze consumer behavior and preferences in the personal care and food product sectors. User personas were developed to represent the app's target audience, allowing for tailored design decisions.
  2. Feature Prioritization and Ideation: Working collaboratively with the client, we brainstormed and prioritized features for the app. Key functionalities such as barcode scanning, product information display, health ratings, and purchase options were identified as core components of the user experience.
  3. User Interface Design: The interface was designed to be visually appealing and user-friendly, with intuitive navigation and clear information hierarchy. Visual elements such as icons and color coding were utilized to enhance usability and guide users through the scanning and product selection process.
  4. Integration with Third-Party Platforms: Seamless integration with third-party e-commerce platforms was implemented to facilitate product purchases directly from the app. This feature enhances user convenience and encourages swift decision-making.
  5. Testing and Iteration: User testing was conducted to gather feedback on the app's usability and functionality. Iterative improvements were made based on user insights, ensuring a polished and user-centric experience.

Visual Elements

  • Branding and Visual Identity: "Ask Ana" boasts a modern and inviting visual identity, reflecting its mission to provide users with transparent and trustworthy product information.
  • Product Information Display: Clear and concise presentation of product details, including ingredients, health ratings, and nutritional information, enables users to make informed decisions at a glance.
  • Barcode Scanning Interface: The scanning interface is designed to be intuitive and responsive, allowing users to quickly and accurately scan product barcodes with ease.
  • Purchase Options: Seamless integration with third-party platforms enables users to seamlessly purchase products directly from the app, streamlining the shopping experience.

Conclusion:

Through collaborative design efforts and alignment with the client's vision, "Ask Ana" aims to revolutionize the way users make purchasing decisions by providing transparent and accessible product information. By empowering users with knowledge, the app strives to promote healthier and more informed consumer choices.
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Excited for the Next Challenge, and the Right Opportunity to Grow

I’m currently seeking a full-time role where I can contribute to thoughtful products, collaborate with passionate teams, and continue growing as a designer.
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