Murphy Lightings

Murphy Lightings is a lighting solutions brand focused on elevating spaces through innovative and reliable lighting products. The website was designed to serve as a rich digital catalog, showcasing a diverse product range—from tube and panel lights to outdoor and decorative fixtures. With a non-transactional model, the emphasis was placed on exploration and inspiration. The site was designed entirely in a dark theme, with bold imagery and large videos that highlight the ambiance, quality, and design applications of their lighting solutions.
Year
2024
Duration
1 Month
Industry
B2B, Lighting Solutions
Platform
Responsive Website

How Did the Project Start:

The project began with a clear direction to create an immersive online presence that reflects Murphy Lightings’ legacy and product depth. The requirement was to move away from traditional corporate lighting websites and instead focus on a modern, aesthetic-driven experience that captures attention and encourages user enquiries. The dark theme and visual emphasis were chosen early in the process to create a mood-driven, high-impact interface.

Project Execution:

  1. Competitive Analysis: Reviewed top lighting and design-centric brands to understand how they balance aesthetic appeal with product clarity. Insights were drawn from both B2B and B2C models to inform the structure and user engagement flow.
  2. User Flow: Designed a smooth, discovery-driven journey. Users can browse by lighting category or industry application and are gently led toward enquiry forms rather than pressured into action.
  3. Information Architecture: Products were clearly organized by category (indoor, outdoor, commercial, decorative) with detailed pages featuring key specifications, use-cases, and visual inspiration to support decision-making.
  4. Wireframing: Early wireframes explored modular layouts that could accommodate a media-rich experience without clutter. The focus was on clean navigation, visual hierarchy, and space for immersive content.
  5. High-Fidelity Mockups: Final mockups introduced a fully dark-themed aesthetic with large imagery, ambient video backgrounds, and contrast-driven layouts. Design elements were carefully aligned to reflect both industrial functionality and refined design taste.

Visual Elements

  • Dark Themed Aesthetic: A sleek, modern dark mode UI gave the site a high-end visual identity while enhancing the vibrance of lighting product imagery.
  • Large Visual Sections: The use of fullscreen video banners and spacious product galleries helped showcase lighting in real environments—driving both inspiration and confidence.
  • Minimalist Layouts: Structured, whitespace-rich layouts maintained focus and readability, even with media-heavy content.
  • Elegant Motion Design: Subtle transitions and on-scroll animations added refinement to the browsing experience without compromising performance or clarity.

Conclusion:

Through thoughtful design decisions and close alignment with the client's goals, the Murphy Lightings website transforms traditional product browsing into an inspiring digital experience. By combining immersive visuals with a user-focused structure, the platform not only elevates the brand’s identity but also empowers users to explore and engage with confidence.
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