Azadea
Azadea is a leading retail group in the Middle East offering a wide portfolio of high-street fashion, sports, and lifestyle brands through its online platform. With a broad user base across the UAE, the website serves as a central hub for e-commerce across categories like apparel, accessories, homeware, and more. The objective of the redesign was to enhance user experience, optimize the purchasing flow, and increase overall conversions—bringing visual clarity and UX consistency to a large-scale retail environment.
Year
Project Overview
Duration
4 months
Industry
Creating an online store with a focus on usability.
Platform
Shopify
How Did the Project Start:
2023-02-01
Project Execution:
Project Execution
This project involved designing an e-commerce platform that is easy to navigate. We implemented features such as product filtering, a shopping cart, and a secure checkout process. User feedback was integral to refining the design.
Key Features
- Search functionality
- Responsive design
- Customer reviews
Visual Elements
Visual Elements
The design incorporated vibrant colors and engaging visuals to attract customers. We ensured that the layout was clean and organized, making it easy for users to find products.
Design is not just what it looks like; it's how it works.
Conclusion:
The site launched successfully and saw an increase in sales.
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Excited for the Next Challenge, and the Right Opportunity to Grow
I’m currently seeking a full-time role where I can contribute to thoughtful products, collaborate with passionate teams, and continue growing as a designer.
Detail-obsessed execution
Feedback-friendly always
Developer-friendly handoffs
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